25 Oct 2012

Hi Five Idea's - A Marketing Direction.

Your Hi 2013 Marketing Budget: Five Ideas for Making the Tough Decisions;


You're probably putting together your 2013 marketing budget about now — at least we hope so.
If not, get going.
Given the unsettled economic climate in the industrial sector, there’s probably not enough in that budget pie to feed all your hungry marketing ideas.
Which means you may need to make some tough decisions about your budget.
Here are five ways to make those decisions a little easier.

First: Know your marketing goals.


This is almost a no-brainier, but it never hurts to be reminded that you should have a firm grasp on your marketing goals for 2013.
Whether your company is launching new products, entering new markets, developing a thought leadership position, raising the visibility of your brand, or focusing on engagement opportunities for your sales team, make sure everyone, from leadership to the marketing associate, knows your marketing goals.
Everything that follows depends on it.

Second: Prioritize.


How would you answer the question about which of your marketing goals are most important? Please don’t answer that they’re all equally important, because they simply can’t be.
This is reality. It’s the law of sacrifice: to successfully meet your most important goals, you may need to abandon — or at least set aside — some of the lesser goals.
And prioritizing goals is the only way to know where to fund and where to cut when dollars get tight.
Fund your marketing budget from the top down — in other words, from the “must achieve” marketing goals to the ones that would be “nice to achieve.”

Third: Learn from history.

 

What were your most effective marketing programs this past year?
For online marketing programs, you should be able to easily determine the answers, because impressions, clicks, and conversions are all measurable with online programs.
It also helps that almost all of your target customers use online resources to find manufacturers, components, products, and services.
If you have some of the same goals year over year, and your marketing programs aligned to those goals are working, then keeping those programs alive is an easy decision to make and to defend.

Fourth: Get more bang for your buck.




Let’s say your top two goals for 2013 are increasing the visibility of your brand in a new market and generating interest from prospects.
Look for programs that can help you achieve both of those goals. For example, advertisements in industry-specific e-newsletters can get your brand noticed, and you can use those ads to make an offer (such as white paper or Webinar) that will generate interest from prospects.
The best advice here: share your marketing goals with media partners and listen to their recommendations on the most efficient way to combine programs to meet those goals.

Fifth: Plan for sunny days and dark skies.

  


No one can predict the year. And all marketers know that the marketing budget “set in stone” at the beginning of the year can suddenly become very elastic as the months roll by.
Your budget plan is likely tied to key corporate goals, especially supporting sales and growth. So rather than start the year with a single budget and marketing plan, create two budgets, or better yet three.
Plan for the most likely scenario for 2013 as best as you can predict. But be prepared in case you need to re-allocate funds during the year.



However, you may receive more money for your initiatives as the year goes on if your company is hitting its goals. It's best to be prepared for all of these situations so you can act quickly.

Hi Planning "Ask The Question" - A Marketers Direction.

Hi Planning for 2013: Questions to Ask !?!

You want to start 2013 in a strong competitive position, with an effective marketing plan in place.
Now is the time to analyze your past performance, make marketing choices for next year, and get budgets approved.
Otherwise you could end up scrambling and making last-minute decisions that may not be optimal for achieving your marketing goals.
The first step is to analyze the effectiveness of your current marketing programs.
Find out what worked and what didn't — and learn from it.

As part of your analysis, answer these questions:

Do programs deliver on your objectives?


Most industrial companies use marketing to achieve a combination of awareness and engagement opportunities.
Some programs tend to be stronger for awareness, while others help you make direct contact with your target audience.
The best programs do both, leading to increased efficiency and a greater return on your marketing investment.
For example, exhibiting at an online event offers high branding and gives you opportunities to engage with prospects through collateral downloads, chat, prize giveaways and more.
Other programs that are strong for both awareness and engagement are specialized search engines, online catalogs, supplier websites, Webinars and e-newsletter advertisements.
Notice that most of these programs are digital media.
Online programs keep you in front of industrial professionals when and where they search and discover the information, parts, services and components they need to do their jobs.
"What programs are you currently using? Do they meet your awareness and engagement objectives?"
What is the quality of your engagement opportunities?



Any salesperson or distributor would agree that the quality of an engagement opportunity is a much greater indicator of sales potential than the quantity.
As a marketer, you are responsible for delivering quality contacts and inquiries to sales.
One measure of quality is the amount of information you get from a contact.
For example, a click through from a general search engine might only provide an IP address of a visitor — not much help in establishing a connection. Moving up the scale — let’s say from an online catalog or supplier directory — you might get company name, individual contact information, freshness (in terms of timing; in the digital age, leads grow old quickly), area of interest, timeframe for purchase decision, and more.
"What type of information do you capture from your marketing programs? Do you get this information as soon as it is generated, or is it days or weeks old by the time you see it?"
How optimized is your marketing mix?




Your customers and prospects use a variety of information sources: supplier websites, specialized search engines, online catalogs, industry- and product-focused e-newsletters, online events, Webinars, social media, and more.
Some like to engage through their inbox.
Others prefer events such as Webinars and online trade shows.
Your greatest opportunity to connect with your target audience and hard to reach prospects is to maintain a strong and visible presence across multiple channels where your company, products and services are visible whenever and wherever customers are online.
"Do you include multiple channels in your marketing mix?"
Can you easily measure the results of your marketing efforts?






Marketing is under more pressure than ever to demonstrate results.
However, some traditional marketing programs don’t lend themselves that well to advanced measurement.
You may not know how well they worked.
If you use online marketing programs, measurement metrics should be easy to come by, such as impressions, clicks, and conversions.
In addition, with the industrial market landscape having changed so dramatically over the last few years, your customers and prospects have largely migrated online to search for components, products, suppliers, and services.
"What metrics do you use to measure the success of your marketing programs?"
What advice do your media partners offer?



Before committing program dollars for 2013, discuss your marketing challenges and goals with existing or potential media partners.
Find the partners you are most comfortable with and who offer the best programs to meet your needs.
Use this checklist of questions to evaluate media partners; based on their answers, you should be able to better allocate your marketing dollars and choose effective programs:
• Do they have the attention of your target audience?

• Can they keep your company visible to prospects and customers at all times?

• Do they offer a variety of integrated marketing solutions aligned with your goals rather than trying to fit you into cookie cutter programs?

• Do they deliver targeted, quality engagement opportunities with full contact information in a timely manner?

• Do they provide reporting you can use to measure the performance of your marketing and justify your marketing investments?

Mark It A Green Budget This Year
Don't Let Your Budget Run Away This Year


17 Oct 2012

Hi Noise Control "Hi How To Be Not So Obvious?"



Hi Sound Blankets:

Sound blankets are a versatile and functional solution for 'source' noise control. Also called acoustic wraps, noise covers, or velcro sealed noise blankets these completely removable and reusable sound barriers are easy to install and effective for use outdoors or in high heat environments.

Made from composite materials of Teflon impregnated cloth and loaded vinyl noise barrier, the blankets are custom-fit to encapsulate noisy equipment and block sound at the source. Commonly used on chillers and refrigeration units, fans/blowers, compressor housings, hydraulic pumps and other equipment where space is at a premium.




Sound Curtain:


Sound Curtains offer maximum sound control and noise reduction using a combination of sound absorption and noise barrier material. Sound curtains are modular, velcro sealed, noise control curtains that are effective, rugged, and industrial grade in construction.

Sound Curtains are used in many industrial, commercial and OEM noise control applications. The system can accommodate ventilation and access while maintaining high noise control. Curtains are easy to install and can be moved for use in another location to accommodate machine or equipment relocation.

Sound curtains can provide a permanent, yet flexible, solution to your unique noise control situation. 






13 Oct 2012

Hi Power Plant Ventilation!

We Asked An Hi Expert! 
Power Plant Ventilation;

Efficient Power Plant Ventilation Systems The Key is to Control The Pressure Drop Across The Openings When Designing the Ventilation System to ensure it works effectively.

Control the neutral layer to ensure the system’s efficiency;

All buildings with heat sources have a neutral layer. Openings above the neutral layer will exhaust heat and openings below it will provide air inlet. In general, the further an opening is form the neutral layer the more efficient it will be. It is therefore important to control the position of the neutral layer for maximum ventilation efficiency and this is done by control of the Pd across the openings.

Control Pd by restricting velocity across openings:

When designing the ventilation system, you will need to assess the effect that the various obstructions to the flow of air through ventilation openings such as louvres, attenuators or ventilators, will have on the overall effectiveness of the system, as losses (expressed as a k factor) can be significant. Accurate information allows you to manage this by controlling the velocity across the openings, taking control of the Pd.

Design sufficient low-level inlet openings to avoid under-pressure:

Under-pressure can result from a design providing insufficient low-level inlet openings. Air will take the path of least resistance and may come through other routes than the designed ventilation openings. It may come in from other areas or bring in dust as it comes from openings not designed for inlet. The Pd across inlet openings should be kept low and should never exceed 20Pa.

Avoid over-pressure with mechanical inlet:

When designing a ventilation system with mechanical inlet, particular care should be devoted to the exhaust (whether this is natural or mechanical) in order to ensure that the Pd is kept low.

Hi Power Plant Ventilation!

Why it’s important to get it right: safety and efficiency:

In addition to the inefficiencies we have seen, getting it wrong can have serious consequences on the building’s safety. Under or over-pressure can result in difficulty opening doors or, worse, doors being “pushed closed”. This can be very dangerous in a fire situation, making it difficult for people to escape and for the fire service to gain access and deal with the fire.



Is It only Natural For Power Plant Ventilation Systems to be Natural Ventilation System Designs or Is It Okie To Design Mechanical Ventilation in some instances when that's the best Choice.!?!

When is natural ventilation not the answer?
  • Not enough height - When the building doesn’t provide enough height to achieve a good stack effect.
  • Not enough internal gain - When there isn't sufficient internal gain to generate temperature gradient;
  • Not enough low level space - When there isn't enough space at low level to provide for the required inlet area: with natural ventilation, the pressure differential across the inlet or extract system must not be too high, or it won’t work effectively;
  • No direct access to outside - When the building is entirely or partially enclosed within a main structure, so that there is no direct access to the outside and therefore it is impossible to provide openings for natural ventilation. This is sometimes the case for turbine halls.
As a designer, which factors should you consider for mechanical ventilation?

First of all, the ventilation system you select must ensure that the maximum temperatures that allow efficient operation of the plant and provide comfortable working conditions, are never exceeded. Starting from this premise, you should consider:
  • The amount of air, inlet and extract, that will be needed, and how to get it in and out; for example, whether it will need to be ducted.
  • The system you select must ensure good distribution.
  • Noise: the system should not add to the noise levels within the building or in the surrounding area.
  • Natural or mechanical inlet: to use a natural inlet, the pressure drop must not be too high or it will affect the effectiveness of the overall system.
  • Running costs
  • If the system will also be used for smoke ventilation, you will need to provide the correct rating.
Hammam Industries & Co. Has an extensive experience background in Power Plant Ventilation with a strong job reference & supplier list over years of experience providing products & services in the region (Egypt). Request our experience Power Plant Ventilation Project Background list by Emailing Us.

We would like to thank Colt Industry Experts for making the material referenced available in relation to Power Plant Ventilation with Full Credit to the Article & contents.


12 Oct 2012

Hi Valuable Industry Mechanical related Student Tools!.

Hi Valuable Industry Mechanical related Student Tools!.

Our Experts have been attending to blogging posts made by industry associates & students seeking Industry Expertise & Knowledge related to various broad range of issues relating to production, technical design and product selection as well as competence in providing sustainably green solutions for maximum efficiency and performance, with information on industry regulations, standards and certification as well as future market trends.

The following tools have been collected from a series of student mechanical blogs that have been of value for students and the industry for calculating, providing referenced table values & charts to compute various industry challenges & How To?



Efunda included a powerful search engine:

Efunda

Engineering-abc.com:

Engineering abc

MITCalc Industrial, Mechanical, Technical Calculations:

MITCalc


Hi Experts Presents Donaldson Torti UK based USA Headquarters  Filtration Solution YouTube Channel explaining the industrial applications process & filtration solutions & Top Market Product Value & Latest Technology from the industry leaders.


Hi Experts on Donaldson Torti Solutions in Egypt.


Hi Career Direction!>!


Hi Finding Career Direction!>!

Hi Discover Yourself and Your Purpose;

How long has it been since you asked yourself what you want to be when you grow up?
If you haven't considered the idea since high school, then you may have settled into a job that is not fulfilling your professional aspirations, or your purpose.
Each of us has particular talents that, when expressed or exercised, make the world a better place. Most likely you enjoy doing these things, and you find that people respond well to you when you do them. Perhaps they're things you gravitate towards during out-of-hours activities, and that people respect you for.
When you develop these talents as far as you can, you can make your greatest possible contribution to the world, and enjoy personal and professional satisfaction that goes along with this.

Your Career Direction Journey;

The process of uncovering what you are meant to do, that is finding career direction, is a journey. It starts with discovering the essential "you": the person who truly resides behind the facades, defenses, and stresses of everyday life.
Once unmasked, your journey continues with specific career exploration and identification of a career that allows you to make good use of your talents. And it moves on with a focused job or career move, in which you identify the jobs you want and put yourself in the best possible position to get them. In fact, this journey never really ends because work itself is all about change, growth, development, and reinvention.
By taking a talent-based approach to your career search right from the start, you keep yourself heading toward the right career even when the actual direction shifts over time. This approach consists of sequentially answering three questions:
  1. Who Am I?
  2. What Do I Want to Do?
  3. How Do I Get Hired?

1. Discovering Who You Really Are;

The first question to answer is "Who am I?"
We'll take two approaches to answering this – firstly asking you to explore your talents, and secondly using psychometric tests to explore your preferences.

Exploring Your Talents;

First of all, consider your answers to the following questions:

  • When have you been most committed, passionate and enthusiastic?
  • When have you been most creative?
  • When have you been most sure of yourself and your decisions?
  • What do you consider to be your greatest accomplishment?
  • When have other people considered you to be most successful?
  • When have you enjoyed your work most?
  • What talents were you relying on, and using, in these situations?
  • For what would you take a very strong stand?
  • What about the world puzzles or disturbs you that you could make an impact on?
  • What jobs do you like to do at work when you have a choice?
  • What activities are you drawn towards out of work?
  • If money were no concern, what would you be doing?
Brainstorm each of these questions, and then use your answers to identify the top 3 talents that you most use when you're successful. Rank these in order.
Tip:
If you're having problems choosing, use a technique like paired comparison analysis to rank things in order.

Personality Inventories;

Next, we'll look at using personality inventories as a way of looking at your preferred way of working relative to other people.

There are many typologies available including Myers-Briggs, DISC (Dominance, Influence, Steadiness and Conscientiousness) and the strength finder evaluation in "Now Discover Your Strengths".

Tip 1:
Some of these cost quite a lot of money, however considering the importance of what you're doing, it is probably worth investing in them if you haven't already done so.

Tip 2:
It can be hard initially to see how to apply these tests. One trick is to turn things around, and as you identify possible careers, think about what personality type is most likely to be successful in these careers. Is there a match or a mismatch? We'll do this later.

Tip 3:
Treat these tests as advisory only – you can't capture the whole complexity of your personality and experience with only a few questions. That said, you'll probably find the tests quite insightful!

With personality testing you learn what you have in common with other people. You also discover potential points of friction with people of other personality types. While no personality type is good or bad, it does help you discover what motivates and energizes you. This in turn empowers you to seek those elements in the work you choose to do, and avoid the things that frustrate and demotivate you.

As you explore your personality you come to realize that who you are is really determined by the choices you make. You choose to react one way over another, or to prefer one thing to another. You can take this self-awareness one step further by examining why you make the choices you do. In psychological terms, what is your payoff for making the choices you make?
When you know the "why" it is easier to see how you can become fulfilled through the work you do.

Write a "Who I Am" Statement;

Now draw this together into a simple written statement of who you are. This is an important step toward self-discovery and defining your purpose. Use it to answer the following questions:

  • What your talents and strengths are.
  • The talents you achieve most with.
  • The activities you get most satisfaction from.
  • The type of activity the psychometrics you've completed guide you towards.
Tip:

When you're doing this, be careful not just to look back nostalgically at simple jobs where you performed well – after all, many different people could perform well in these situations, and this gives you little information.

Focus instead on more difficult areas where you made a positive difference, and where others didn't.

2. Finding Out What You Want to Do;

Now that you know who you are, the next stage is to think about what you want to do.
For your life to be balanced and fulfilled, your career must be aligned with who you are: Otherwise you'll be unhappy with work, and you'll probably underachieve. After all, ill-fitting jobs demand different talents from the ones that you have. If you try to pursue a career path that is at odds with your values, your beliefs, and your way of seeing the world, then you'll struggle constantly and be under a great deal of stress and pressure.
The starting point is to do some brainstorming on the jobs that you think would suit who you are. We'll then confirm this with some different psychometric tests, and then extend this list with some more brainstorming.
You then need to spend some time researching the top careers you've identified.

i. Exploring the Options You Know About;

Starting with your "Who I Am" statement, start thinking about all of the jobs you can see that would suit you someone with the talents and interests in that statement (by depersonalizing it in this way, you help to avoid "being too close to the issue.")


Starting here is particularly important if you're already established in a career: It's important to capitalize where you can on the experience and contacts you've already built up, compared with ditching everything and starting completely afresh (while this sounds glamorous and enticing, it puts you in the position of competing equally with other career starters, who may be much younger than you. On the other hand, if you're profoundly unhappy with your company, industry and profession, a radical career change may be the best thing...)

So start by asking yourself if your current role can be adapted to suit you much better; if there are other roles within your existing company that would be worth trying; or whether similar roles in other organizations might be more rewarding.
Once you've done this, extend out and brainstorm the other options available.

ii. Using Career Tests:

The next stage is to use online career tests to explore options that you might have missed.

Useful ones are:
Free, but limited career selection advice:
Princeton Review Career Quiz
Chargeable (but inexpensive, and with good selections of possible careers):
http://www.self-directed-search.com

http://www.assessment.com
iii. Thinking Further:

The unavoidable flaw with these career tests is that they're based on backward-looking data, and can only cope with the major career types. Because of this, they can't recommend new careers, nor do they know about less well-known careers.

Using the test results as a starting point, do some brainstorming to see if there are new technology careers which demand similar personality types, or if there are more obscure careers that may also be open.

iv. Pulling This Together.


You'll now have identifies a wide range of possible careers open to you. Now's the time to cut these down and prioritize them. We're not asking you to choose one now, but to cut down to your top 5 or 6 choices (the reason being that when you start researching these careers, some of them may turn out to be quite bad!)

Again, if you're having trouble prioritizing, use paired comparison analysis to rank your choices.

v. Perform Career Research;

Armed with a solid understanding of how you can participate in fulfilling work, you now need to research the various options you have to make money doing so. Career research is not something many people relish, but it is necessary in order to eliminate choices that seem to be great fits on the surface but really won't align with your mission and purpose.

Yes, this is quite tedious. But think about the consequences of getting things wrong! Surely it's worth spending time exploring your options, rather than a lifetime kicking yourself for making a bad choice!
Methods for researching careers include:
  • Researching the career using sites like Acinet.org, so that you can understand industry trends, job pay levels, qualifications needed, job availability, etc.
  • Conducting your own PEST Analysis to confirm your own view of likely career trends.
  • Reading industry/career magazines and get a sense of how "happy" the industry is, who the major players in it are, and what the issues and problems within it are. Also, looking at job vacancies to see if the career is in demand.
  • Understanding what talents and personalities make people successful in the career, and mapping these back against your own talents and personality.
  • Attending professional and trade shows.
  • Participating in job fairs.
  • Visiting company websites, and keep an eye on how companies are talked about in the press.
  • Understanding where organizations are based, and deciding if you're prepared to travel to interviews, and perhaps to move.
  • Volunteering.
  • Working part time and/or seasonally in the industry.

Tip:

Be careful when using career trends to identify career possibilities: The desire to pursue an up and coming career may overshadow your mission and purpose. This will only lead to dissatisfaction down the road.

Also be aware that there's a natural desire from people within an industry to inflate its prospects (to ensure a good supply of new recruits in the future.) Take official figures with a pinch of salt!

By the end of all of this research, you may have rejected several possible careers. Now's the time to narrow down to one! Again, Paired Comparison Analysis may be useful here, however so can Grid Analysis which helps you make comparisons where many variables are involved.

3. Answering "How do I Get Hired?";

In this last phase you answer, "What am I going to do to get hired?"
With your "Who I Am" statement and your research as your compass, now you need to actually map your progress. Many people tend to move from their purpose right into job search mode. This is a mistake because unless you have a plan, it is far too easy to get derailed by a lucrative job offer, an opening that Uncle Vinny has, a job that sounds really glamorous, or a whole host of other distractions.
Develop your plan first and you're more likely to get where you want to go, faster.
  • Start by writing down the career you want. What is your long-term vision for yourself in terms of your career?
  • Write down the steps you need to take or the things you need to accomplish, in order to get there. What qualifications should you get? What experience should you build? Which organization will give you the best start?
  • For each of these steps create a detailed implementation plan. 
    • These are your short term goals.
    • Be sure to express as SMART objectives.
  • Go back and identify contingency plans
    • Do a "what if" analysis on your goals "If you don't get accepted to grad school this year, what will you do?"
Tip 1:

The more contingency plans you have the more likely you will be able to survive the inevitable setbacks. You will also have much more confidence in yourself despite the bumps in the road.


Tip 2:

Recognize that the more opportunities you have, the better the job that you'll be able to choose. Concentrate on creating as many opportunities as possible!


Now you are free to pursue your dream career with confidence. There are certainly no guarantees but with the right amount of planning and a sufficient dose of reality, the career that you are meant for will materialize.

Signs a career direction evaluation may be in order:
  • Your job lacks challenge and excitement for you.
  • You are feeling unappreciated.
  • Your promotional and/or development opportunities are limited.
  • You are no longer having fun.
  • Learning is replaced with routine.
  • You sense that your skills and talents are being wasted.
  • You are suffering from stress or depression.

Key Points;

Finding career direction is a process. The more effort you put into the planning stages the better your results. Uncovering your true self and your purpose is heavy, emotional work and you may have to go through this process a few times in the span of your working life. The effort however, is certainly worth it when you end up with a clear sense of the direction your career should be taking.


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